Sleep is a big deal. The average person spends about a third of their life in bed. That reality makes your bedding choice more than a decorative decision. High-quality sheets, duvets, and pillows directly impact your comfort and sleep quality.

Finding premium linens used to mean visiting department stores. Today, a new wave of direct-to-consumer brands offers top-tier products online, often at a lower price. We’ll guide you on where to find the best bedding online and what to look for before making a purchase.

Top Online Stores for Premium Bedding

These retailers have built reputations for quality, style, and excellent customer service. They offer something for every preference, from crisp percale sheets to silky sateen.

Brooklinen: The Internet’s Favorite Sheets

Brooklinen burst onto the scene in 2014 and quickly became a dominant force. The brand is known for its "luxury bedding at a fair price" model. They cut out the middleman to deliver high-quality materials without the traditional retail markup.

Their Luxe Sateen sheets are a bestseller, famous for their 480-thread-count weave and buttery-smooth feel. For those who prefer a cooler, crisper texture, the Classic Percale collection is a top choice. Brooklinen also offers a range of linens, including cashmere and flannel, as well as comforters, pillows, and towels. Their bundle options provide significant savings, making it easy to overhaul your entire bed setup.

Parachute: Effortless California Style

Parachute brings a relaxed, modern aesthetic to the bedroom. Founded in Venice, California, the brand focuses on premium materials and responsible manufacturing. All of their bedding is Oeko-Tex certified, meaning it is free from harmful chemicals and synthetics.

Parachute is especially celebrated for its linen bedding. Made from European flax, these sheets are breathable and get softer with every wash. They offer a lived-in, effortless look that is both comfortable and stylish. The brand also excels with its percale and sateen fabrics, as well as its cozy quilts and duvet inserts. Their 60-day trial period lets you sleep on their products before committing.

Boll & Branch: A Focus on Ethics

Boll & Branch is a leader in ethical and sustainable bedding. It was the first bedding company to be fully Fair Trade Certified. This ensures that the farmers and factory workers behind their products receive fair wages and work in safe conditions.

Their signature fabric is 100% organic cotton, which is exceptionally soft and durable. The Signature Hemmed Sheets are a customer favorite, known for their slightly weighty, smooth feel that drapes beautifully. Boll & Branch products come with a 30-night risk-free trial, giving you time to experience the quality firsthand.

Cozy Earth: Temperature-Regulating Luxury

Cozy Earth gained fame after being named one of Oprah's "Favorite Things." The brand specializes in bedding made from bamboo viscose. This material is prized for its incredible softness and temperature-regulating properties. It is an excellent choice for hot sleepers or those living in warm climates.

Their bamboo sheet sets are known for being breathable and moisture-wicking, helping you stay cool and dry all night. The fabric has a silky, smooth finish similar to sateen but with enhanced cooling capabilities. While a premium-priced option, Cozy Earth offers a 100-night sleep trial and a 10-year warranty, standing firmly behind its product durability.

How to Choose the Best Bedding Online

Buying linens without touching them first can feel like a gamble. Keep these factors in mind to make a confident purchase.

Understand the Materials

The fabric is the most important factor for comfort.

  • Egyptian Cotton: Known for its extra-long fibers, creating strong, soft, and breathable threads.
  • Pima/Supima Cotton: Another high-quality, long-staple cotton grown in the U.S. that rivals Egyptian cotton in softness.
  • Linen: Made from the flax plant, linen is highly breathable, durable, and gets softer over time. It is ideal for warm weather.
  • Sateen: A cotton fabric made with a satin weave that produces a silky, smooth surface with a slight sheen. It is warmer and heavier than percale.
  • Percale: A plain-weave cotton fabric known for its light, crisp, and cool feel. Think of a classic, high-end hotel sheet.
  • Bamboo Viscose: A soft, silky, and naturally temperature-regulating material that is great for hot sleepers.

Look Beyond Thread Count

Thread count—the number of threads woven into a square inch of fabric—was once the top measure of quality. This is no longer the case. A high thread count (over 500) made from low-quality, short-staple cotton will feel rough and wear out quickly.

Focus instead on the quality of the fiber. A 200-thread-count sheet made from high-quality Egyptian or Supima cotton will feel far superior to a 1,000-thread-count sheet made from inferior cotton. Most experts agree the sweet spot for quality and value is between 200 and 500.

Check Return Policies and Trial Periods

The best online bedding companies stand by their products. Look for brands that offer a risk-free trial period, typically ranging from 30 to 100 nights. This allows you to sleep on the sheets and see how they feel after a few washes. A generous return policy is a strong signal of a company's confidence in its quality.

Read Customer Reviews

Pay attention to what other buyers are saying. Reviews can provide real-world insights into a product's softness, durability, and how it holds up after washing. Look for comments on pilling, color fading, and whether the sheets sleep hot or cool. This feedback is invaluable when you cannot physically inspect the product.